For our client UPS, Eligon secured official recognition of its Chinese mark as a Beijing Key Trademark for Protection by the Beijing Trademark Association (BJTA).
The Challenge
In China, formal recognition programs, such as the BJTA Key Trademark Protection List, are administered at the local level and operate without a centralized national ... Read more
For our client American Express, Eligon secured a favorable decision before the China National Intellectual Property Administration (CNIPA), overcoming one of the most difficult refusal grounds in China: country name refusal (absolute ground).
The application had initially been refused on the grounds that the mark incorporated a country name ... Read more
Some of the largest wins we see arise from the customs recordals that we set up and manage for our clients.
In one recent case, a shipment from China was flagged because it contained goods with the trademarks that we had recorded with the local customs office. When we reviewed the shipment, we found that not only did it contain thousands of ... Read more
For a leading U.S. outdoor gear brand, we secured a unique trade dress registration in the United States for an iconic outdoor gear design. Leveraging this registration, we launched a successful anticounterfeiting program across e‑commerce and retail platforms in the U.S. and China (Alibaba).
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For our client, a global standards‑setting body in financial services, a Chinese infringer launched more than 70 cancellation actions in 2016 to hijack trademarks tied to internationally recognized financial certifications.
The infringer grew from a small Hong Kong company into a conglomerate with over 90 entities across China and Southeast ... Read more
During initial crowdfunding efforts, a U.S. based outdoor gear brand's intellectual property was stolen by Chinese manufacturers. The infringer recorded trademarks, threatening U.S. supply chains and China retail.
Eligon forced a shutdown, full rebrand, and complete trademark recovery — resolving the dispute for just $21K without litigation ... Read more
